Pictory
Video Marketing Made Easy with AI
Bottom Line
Pictory is strongest when the source material already exists and the team needs speed, transcript-led editing, and clear publish-ready plan rules more than handcrafted polish. It is less attractive when the workflow depends on original scene generation, premium voice quality, or a collaborative editor with deeper control.
Best For
Pictory Plans & Pricing
Compare plans, understand credit usage, and find the right tier for your production volume.
Canonical pricing is connected here, but some plan fields are still partial.
What to do next
Use pricing to judge fit, then move to the next decision page
This page is for plan fit and usage math. If the budget still works, go back to the review. If the plan structure feels off, move sideways into alternatives instead of forcing the tool to fit.
Full context
Read the full review
Go back to the product page if workflow fit and trade-offs matter more than the plan table.
Replacement set
Compare alternatives
Open the broader shortlist if the pricing model already looks wrong for how you buy or publish.
Route reset
Browse by workflow
Step back if the real issue is that the workflow category itself may be wrong.
Pricing Snapshot
Starter
- 1 User
- 200 video minutes
- 5 GB storage
Professional
- 1 User
- 600 video minutes
- 20 GB storage
Team
- 3+ Users
- 1800 video minutes
- 100 GB storage
Canonical pricing cards are being used as the primary plan source for this page.
Canonical pricing status
- •Canonical pricing is connected, but some plan fields are still incomplete.
- •Treat blank labels or simplified notes as evidence gaps rather than hidden plan benefits.
- •The core plan ladder is still usable for a first-pass pricing check.
Tip: Use the cards for directional comparison, then confirm edge-case billing details on the official pricing page.
Monthly billing
Starter
For creators starting their video journey
Included
- 1 User
- 200 video minutes
- 5 GB storage
- 1 Brand Kit
- 60 minutes of ElevenLab's AI voices in 29 languages
- 5 million videos from Getty Images and Storyblocks
- NEW: 100 AI Credits to Generate Images, Videos, Avatars
- No watermark
- Basic AI Tools
- Auto-sync of uploaded voice overs
- See all features
Monthly billing
Professional
For video creators who need professional-quality results
Included
- 1 User
- 600 video minutes
- 20 GB storage
- 5 brand kits
- Unlimited standard voices in 7 languages
- 120 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- NEW: 51000 AI Credits to Generate Images, Videos, Avatars
- KEY FEATURES IN STARTER PLUS:
- Advanced AI Tools
- Video summarizations of long videos
- See all features
Monthly billing
Team
For teams who work together to create videos
Included
- 3+ Users
- 1800 video minutes
- 100 GB storage
- 10 brand kits
- Unlimited standard voices in 7 languages
- 240 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- NEW: 2400 AI Credits to Generate Images, Videos, Avatars
- KEY FEATURES IN PROFESSIONAL PLUS:
- Team workspace to share assets & collaborate on projects
- Professional onboarding and team training
- See all features
Custom plan
Enterprise
For companies who need to scale video creation
Included
- 10+ Users
- Custom video minutes
- Custom storage
- Unlimited Brand Kits
- Unlimited standard voices in 7 languages
- Custom ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- NEW: Custom AI Credits to Generate Images, Videos, Avatars
- NEW: Pictory Central:
- Interactive Video Hosting
- AI-Generated chapters
- Quizzes & knowledge checks
- Clickable CTAs & links
- SCORM export (LMS Ready)
- KEY FEATURES IN TEAM PLUS:
- Dedicated success manager
- Expert video consulting
- Uploaded asset indexing
- Custom-built templates
- Done-for-you video creation
- Early access to beta features
- See all features
Pricing guidance
Pricing verdict
Pictory is mostly a workflow-ceiling buy: pay for the tier that clears your export, storage, and collaboration bottleneck, not the longest feature list.
Paid pricing currently starts at Starts at $29/mo.
Plan chooser
- •Starter: use it when for creators starting their video journey and 5 gb storage is the real bottleneck.
- •Professional: use it when 1 user and 20 gb storage is the real bottleneck.
- •Team: use it when for teams who work together to create videos and 100 gb storage is the real bottleneck.
Before you pay
- Storage and usage caps still matter on self-serve tiers, so match the plan to your real monthly volume instead of just the headline start price.
- Enterprise is usually about admin, security, or rollout control, not just a slightly bigger creator tier.
How to read Pictory pricing
This page is using canonical pricing cards where available. Treat missing fields as evidence gaps and confirm edge-case pricing details on the official pricing page.
Start Free TrialDisclosure
We may receive commissions through referral links on this page. This helps us maintain and improve our service at no additional cost to you.
Prices are subject to change. Please check the official pricing page for the most up-to-date information.