•Free plan outputs include watermark; export resolution is 720p (paid plans support 1080p and 4K).
•Credits expire 30 days after issuance; no rollover beyond that window.
•Commercial rights are available on paid plans; free plan use is non-commercial per FAQ.
•Refund policy is discretionary; cancellation takes effect at end of billing cycle.
VERDICT
4.9★
Bottom Line
HeyGen is best for teams who need avatar-led videos for sales outreach, training, and localization. The trade-off is cost control: credits expire after 30 days, and refunds are discretionary. Free outputs are watermarked; higher export resolutions and commercial rights depend on your plan tier.
Compare plans, understand credit usage, and find the right tier for your production volume.
This pricing record is frozen. Use the cards here as a baseline and confirm current pricing on the official page before budgeting around it.
Last updated: April 1, 2026•
Pricing Snapshot
Creator
Unlimited avatar videos designed for solo creators. Provides access to advanced features like the AI video generator and AI voice over.
Plan Features:
Videos up to 30-mins
Pro
Everything in Creator, plus:
10x more Premium usage
Faster video processing
Business
Video Generation:
Videos up to 60-mins
4k video export
Canonical pricing cards are being used as the primary plan source for this page.
Canonical pricing status
•This tool is using a frozen canonical pricing record.
•The plan ladder is still useful for orientation, but current pricing may have drifted since the record was frozen.
•Check the official pricing page before budgeting around discounts, credits, or annual commitments.
Tip: Use frozen records as a baseline comparison, not as your final procurement source.
Plan logic
How to avoid the wrong HeyGen plan
Plan fit
Free is only for validating avatar quality and export workflow. Creator is the real solo-operator tier if you publish client-facing videos regularly. Team only makes sense once more than one person needs seats, review flow, or 4K export in the same workflow.
Upgrade trigger
Move up when the bottleneck becomes delivery, not experimentation: you need longer videos, cleaner exports, shared review loops, or translation edits across multiple stakeholders. If you are still testing scripts and avatars, upgrading early just buys unused capacity.
Who overpays
Occasional marketers and founders who want HeyGen "just in case" are the easiest customers to overpay. Credit expiry and seat minimums punish uneven usage, so the wrong buyer funds dormant capacity instead of steady production.
Free plan
Free
Ideal entry point for creators and marketers looking to test the waters with AI tools, like HeyGen's AI video maker.
Compare key limits and what's included across plans.
Features
FreeFree
Creator
Business
Enterprise
Price
Free
$29/mo
$149/mo
Contact sales
Video length
Up to 3 mins
Up to 30 mins
Up to 60 mins
No max
Output quality
720p
1080p
4K
4K
Watermark
Yes
No
No
—
Monthly videos
3 videos/month
See plan details
See plan details
Unlimited
Languages
30+ languages
175+ languages
See plan details
See plan details
Generative video
Not listed
Not listed
5x usage
Included
Teams / Security
Not listed
Not listed
Included
SSO/SAML
AI generation
Included
Included
Included
Included
Processing speed
Standard
Fast
Faster
Fastest
Avatars / Clones
Avatar IV
700+ stock avatars
Avatar IV
Avatar IV
How to read HeyGen pricing
This page is using canonical pricing cards where available. Treat missing fields as evidence gaps and confirm edge-case pricing details on the official pricing page.