Impact-Site-Verification: 85a12125-5860-4b7e-960f-d1d65fe37656
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HeyGen

Editorial score 98/100· 5 metrics · Updated Apr 2026

AI Video Generator with Realistic Talking Avatars

Sales OutreachTraining VideosLocalization
Stand-out
Pricing
Verified pricing
Starting
Starts at $29/mo
Highlights
Custom AvatarsVoice CloningText to Speech40+ Languages

Key Facts

  • Free plan outputs include watermark; export resolution is 720p (paid plans support 1080p and 4K).
  • Credits expire 30 days after issuance; no rollover beyond that window.
  • Commercial rights are available on paid plans; free plan use is non-commercial per FAQ.
  • Refund policy is discretionary; cancellation takes effect at end of billing cycle.
VERDICT
4.9

Bottom Line

HeyGen is best for teams who need avatar-led videos for sales outreach, training, and localization. The trade-off is cost control: credits expire after 30 days, and refunds are discretionary. Free outputs are watermarked; higher export resolutions and commercial rights depend on your plan tier.


Best For

Sales outreach videosTraining presentationsMultilingual localization

HeyGen Plans & Pricing

Compare plans, understand credit usage, and find the right tier for your production volume.

This pricing record is frozen. Use the cards here as a baseline and confirm current pricing on the official page before budgeting around it.

Last updated: April 1, 2026

Pricing Snapshot

Creator

  • Unlimited avatar videos designed for solo creators. Provides access to advanced features like the AI video generator and AI voice over.
  • Plan Features:
  • Videos up to 30-mins

Pro

  • Everything in Creator, plus:
  • 10x more Premium usage
  • Faster video processing

Business

  • Video Generation:
  • Videos up to 60-mins
  • 4k video export

Canonical pricing cards are being used as the primary plan source for this page.

Canonical pricing status

  • This tool is using a frozen canonical pricing record.
  • The plan ladder is still useful for orientation, but current pricing may have drifted since the record was frozen.
  • Check the official pricing page before budgeting around discounts, credits, or annual commitments.

Tip: Use frozen records as a baseline comparison, not as your final procurement source.

Plan logic

How to avoid the wrong HeyGen plan

Plan fit

Free is only for validating avatar quality and export workflow. Creator is the real solo-operator tier if you publish client-facing videos regularly. Team only makes sense once more than one person needs seats, review flow, or 4K export in the same workflow.

Upgrade trigger

Move up when the bottleneck becomes delivery, not experimentation: you need longer videos, cleaner exports, shared review loops, or translation edits across multiple stakeholders. If you are still testing scripts and avatars, upgrading early just buys unused capacity.

Who overpays

Occasional marketers and founders who want HeyGen "just in case" are the easiest customers to overpay. Credit expiry and seat minimums punish uneven usage, so the wrong buyer funds dormant capacity instead of steady production.

Free plan

Free

Ideal entry point for creators and marketers looking to test the waters with AI tools, like HeyGen's AI video maker.

$0

Included

  • Plan Features:
  • 3 videos per month
  • Videos up to 3-mins
  • 1 Custom Digital Twin
  • Standard video processing
  • 500+ stock photo avatars
  • 720p video export
  • Share & download videos
  • Trial access to Premium features:
  • Video generation with Avatar IV
  • Video creation with Agent
  • Video Translation with lip sync
  • 30+ languages

Monthly billing

Creator

Most Popular

Advanced AI models (image & videos)

$29/mo

billed monthly

Included

  • Unlimited avatar videos designed for solo creators. Provides access to advanced features like the AI video generator and AI voice over.
  • Plan Features:
  • Videos up to 30-mins
  • 1 Custom Digital Twin
  • Unlimited Photo Avatars
  • 700+ Stock Video Avatars
  • Voice cloning
  • 175+ languages and dialects
  • Fast video processing
  • 1080p video export
  • Brand kit
  • Watermark removal
  • Access to all Premium features:
  • Video generation with Avatar IV
  • Latest Video Agent model
  • Video Translation with lip sync
  • Generate Avatars and Looks

Monthly billing

Pro

Built for advanced individuals creating premium content at scale. Unlock 10× more access to premium features and export in stunning 4K video quality.

$99/mo

billed monthly

Included

  • Everything in Creator, plus:
  • 10x more Premium usage
  • Faster video processing
  • Edit & proofread translation script
  • 4K video export
  • Maximum access to all Premium features:
  • Video generation with Avatar IV
  • Latest Video Agent model
  • Video Translation with lip sync
  • Generate Avatars and Looks
  • Advanced AI models (image & videos)
  • Early access to new features

Monthly billing

Business

Additional Seats are $20/seat. Secure, scalable video creation for teams and businesses

$149/mo

billed monthly

Included

  • Video Generation:
  • Videos up to 60-mins
  • 4k video export
  • Faster video processing
  • Extended video generation with Avatar IV
  • Everything in Creator, plus:
  • 5x more Generative Usage
  • 5 Custom Digital Twins
  • Scale your brand and centralize assets
  • Edit & proofread translation script
  • Centralized billing
  • Auto-reload credits so you never run out
  • Add team members for $20/seat/mo
  • Workspace collaboration
  • Video draft commenting & editing
  • Invites & team management
  • Interactive Video (Quizzes, Links, & Branching)
  • Screen Recorder
  • SCORM Export
  • LMS Integrations
  • Integrations with n8n, Make, Hubspot & Zapier

Secondary pricing option

Enterprise

For scaled rollout, governance, and dedicated support.

Pricing

Custom pricing

Talk to sales for custom volume, admin controls, security review, and rollout support.

Enterprise highlights

  • Dedicated customer success manager
  • Proofreader seats for video translation
  • Priority customer support
  • Enterprise-grade security & privacy

Plans compared

Compare key limits and what's included across plans.

Features
FreeFree
Creator
Business
Enterprise
PriceFree$29/mo$149/moContact sales
Video lengthUp to 3 minsUp to 30 minsUp to 60 minsNo max
Output quality720p1080p4K4K
WatermarkYesNoNo
Monthly videos3 videos/monthSee plan detailsSee plan detailsUnlimited
Languages30+ languages175+ languagesSee plan detailsSee plan details
Generative videoNot listedNot listed5x usageIncluded
Teams / SecurityNot listedNot listedIncludedSSO/SAML
AI generationIncludedIncludedIncludedIncluded
Processing speedStandardFastFasterFastest
Avatars / ClonesAvatar IV700+ stock avatarsAvatar IVAvatar IV

How to read HeyGen pricing

This page is using canonical pricing cards where available. Treat missing fields as evidence gaps and confirm edge-case pricing details on the official pricing page.

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Disclosure

We may receive commissions through referral links on this page. This helps us maintain and improve our service at no additional cost to you.

Prices are subject to change. Please check the official pricing page for the most up-to-date information.

*Prices subject to change. Check official site for most up-to-date pricing.