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HeyGen

Editorial score 98/100· 5 metrics · Updated Feb 2026

AI Video Generator with Realistic Talking Avatars

YouTube ShortsMarketing AdsBlog-to-video
Stand-out
Pricing
Freemium
Starting
$29/mo
Highlights
Custom AvatarsVoice CloningText to Speech40+ Languages

Key Facts

  • Free plan outputs include watermark; export resolution is 720p (paid plans support 1080p and 4K).
  • Credits expire 30 days after issuance; no rollover beyond that window.
  • Commercial rights are available on paid plans; free plan use is non-commercial per FAQ.
  • Refund policy is discretionary; cancellation takes effect at end of billing cycle.
VERDICT
4.9

Bottom Line

HeyGen is best for teams who need avatar-led videos for sales outreach, training, and localization. The trade-off is cost control: credits expire after 30 days, and refunds are discretionary. Free outputs are watermarked; higher export resolutions and commercial rights depend on your plan tier.


Best For

Sales outreach videosTraining presentationsMultilingual localization

User feedback snapshot

What users like

  • Clear plan-based export resolution limits
  • Free tier available for basic testing
  • 40+ Languages

Common complaints

  • Credits expiring monthly can waste spend for light users
  • Free outputs are watermarked
  • Refund policy is discretionary, not guaranteed

Based on user reports; details vary by plan/account.

Common issues to know before you pay

Reported by users

Credits expiring monthly can waste spend for light users

Action: Check official docs or ask support before upgrading.

Free outputs are watermarked

Action: Check official docs or ask support before upgrading.

Refund policy is discretionary, not guaranteed

Action: Check official docs or ask support before upgrading.

Unlimited marketing can confuse versus feature credit limits

Action: Check official docs or ask support before upgrading.

User reports: consent verification can fail and block progress

Action: Check official docs or ask support before upgrading.

Export format and system requirements need verification

Action: Check official docs or ask support before upgrading.

Expensive for high usage

Action: Check official docs or ask support before upgrading.

Credit system can be confusing

Action: Check official docs or ask support before upgrading.

Frequently asked questions

HeyGen is best for Sales outreach videos. Create realistic AI avatars that speak. No camera, no studio, just results..

Credits expire 30 days after they are issued, so rollover beyond that window is not supported. Plan billing and issuance timing can still matter for how long you can use them.

Yes—Free users get watermarked output on generated content. This is stated in official help documentation.

The FAQ indicates Free plan usage is non-commercial. Commercial rights for paid plans: Needs verification from official terms or help.

User reports: Refunds are evaluated only under specific circumstances and at the company's discretion. User reports: this can clash with expectations when renewals happen.

Export/download documentation needs verification for explicit file format wording. Treat any assumed format as unconfirmed until verified.

Most tools work best in modern browsers like Chrome or Edge. Some users report better stability and performance in Chrome. Check the official help documentation for specific browser and system requirements.

HeyGen focuses on Sales Outreach & L&D Teams. See our comparison pages (e.g., HeyGen vs Synthesia) for detailed differences.

Based on public docs + aggregated user feedback. Limits may vary by account.